A Scenario-based Approach to Strategic Planning
نویسندگان
چکیده
For 20 years, conflict between the planning and process schools of strategy has shaped the debate on strategy creation. Here we argue that a scenario-based approach to strategic planning can serve as an innovative management tool in the field with the potential to overcome discrepancies between the two opposing schools of strategy. The scenario-based approach to strategic planning builds on the strengths of traditional scenario planning. It is an open and creative approach that considers multiple strategy options and takes multiple perspectives into account. Simultaneously, it overcomes the weaknesses of traditional scenario planning by offering a systematic process to scenario creation that is built on specific management tools and is thus easy to implement. The outcome of this approach is a core strategy that is complemented by several strategic options derived from different scenarios. We illustrate the benefits of this management tool using experience gained in a consulting project in the German photovoltaic industry.
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